While competition in online publishing is getting tougher every day, what is the most efficient approach to optimise your revenue from your existing advertising partners?
We're all aiming to get a bigger chunk of organic traffic, optimising our CTRs on what we post on social channels, and measure each channel on its own, and create a bunch of customised reports on Google Analytics.
What if you're not making the most out of your ad spaces you rent (or directly sell) on your website?
I recently wrote a piece about a project we handled for about a year. Long story short, it's a process, and you need to be patient to see effective results. It's a combination of UI iteration, testing various ad formats, ad parties, and some technical improvements at the same time.
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